Attending a fund raiser for a local arts group last weekend, I saw a gift basket donated by a favorite shop in Anchorage, Terra Bella. This shop exudes ‘quality!’ when you walk in. From the colors, displays of art, and fireplaces, to the smiles on staff, great food, and well-chosen products, Terra Bella stands apart.
So even if times are tough and the economy is bleak, a skinny latte at Terra Bella is worth it. Experiencing this endeavor is instructive to those who have concerns about small business success in these times. Go to Dimond near Old Seward and look for them directly north of the mall. The front is hidden by construction plastic as a face lift is in process, but access is merely protected, not denied. And the search for the entry is worth it.
By creating a quality experience, by remaining faithful to not-for-profit community organizations, and by being consistent, Terra Bella remains in the lead. Your business can use a similar formula to retain a connection with your community. When you do, even the non-essentials – like a skinny latte – will still be sought by customers and clients.
And if the interaction is enjoyable, your customers will be back. I know I will be!