Last week at BP Energy’s conference center, SCORE hosted an expert in the new tools of Internet communication. In a single evening, owners of small businesses caught the blogging bug due by exposure to 10 – 15 examples coupled with live dialogue about blogging in terms of the owners’ products and services. Aliza Sherman writes under many names – check her Small Biz Tech Girl blog for discussion of social networking for businesses. And get her in your shop for some fast paced consultation!
One of tips about social networking for businesses is: Be real.
Don’t
put out promotional notices with painstakingly crafted marketing
messages. Be conversational. Encourage feedback and interaction. People
friend companies on social networks to get to know more about the
company as well as to show their interests by having that company in
their friends list. Don’t be too corporate – be human even though the
page isn’t for you personally. The more transparent you are about who
posts to your company page, the more attractive it becomes to customers
and potential customers.